CHILD ARISE
TN
Nashville, Tennessee • 501(c)(3) Nonprofit
Child Arise TN was doing essential work for children impacted by parental incarceration—but without a digital foundation that could support growth, trust, or fundraising.
Supporting children and strengthening families impacted by parental incarceration through counseling, mentorship, and community connection.
AT A GLANCE
WHO THEY SERVE
Children and families in Tennessee impacted by parental incarceration. They provide counseling, mentorship programs, and community support to help children navigate the challenges of having an incarcerated parent.
ORGANIZATIONAL CONTEXT
Established 501(c)(3) nonprofit operating in Nashville, Tennessee. A mission-driven organization working to break cycles of trauma and provide stability for children during difficult family transitions.
MY ROLE
Digital infrastructure partner and operational strategist. Built their website, donation system, and fundraising infrastructure from the ground up. Positioned them for sustainable growth and donor engagement.
OUTCOME
A clear, professional digital presence that communicates legitimacy and impact. Fundraising infrastructure ready to scale. Organizational clarity that supports both donor trust and program growth.
THE MISSION
When a parent goes to prison, children don't just lose a caregiver—they lose stability, security, and often their sense of self. Child Arise TN exists to fill that gap.
They provide counseling services for children processing trauma. They connect families with mentors who understand what they're going through. They build community support networks so children know they're not alone.
This isn't abstract work. It's direct intervention in the lives of children who are navigating one of the most difficult experiences a young person can face. Every program, every connection, every resource matters.
THEIR MISSION IS CLEAR: SUPPORT CHILDREN. STRENGTHEN FAMILIES. BREAK CYCLES.
THE CHALLENGE
Before we started working together, Child Arise Tennessee faced the same challenge that so many mission-driven organizations face: they had a critical mission, but they lacked the digital infrastructure to communicate it effectively.
THE PROBLEMS WERE ORGANIZATIONAL, NOT JUST TECHNICAL:
- →No clear donor journey: Potential supporters wanted to help but didn't know how. They couldn't easily understand how to give, why to give, or what their donation would accomplish. Every potential donor who couldn't figure out how to give was a lost opportunity to support children and families.
- →Operational bottlenecks: Program information was scattered. Volunteer signups were manual. Communication was fragmented. The founder was handling everything—every donation, every inquiry, every connection required personal attention, leaving less time for the children and families who needed support.
- →Legitimacy concerns: Credibility mattered deeply for a 501(c)(3) working with vulnerable children. Without a professional digital presence, potential donors and partners questioned whether the organization was established and trustworthy. Every friction point risked losing trust.
- →Impact communication gaps: They were doing important work, but they couldn't clearly articulate their impact to people who wanted to support them. Supporters couldn't understand the impact, so they couldn't trust the mission.
These weren't design problems. They were infrastructure problems. And infrastructure problems become mission problems when they prevent you from reaching the people who need your help—or the people who want to help you. Every barrier to trust, every lost donation, every moment spent on tech instead of people—it all adds up.
BEFORE / AFTER
The transformation in organizational capacity.
No clear donor journey
Potential supporters couldn't easily understand how to give or what their donation would accomplish.
Clear donation pipeline
Streamlined donation flow with clear impact messaging showing exactly what contributions support.
Founder handling everything manually
Every donation, every inquiry, every connection required personal attention and time.
Founder freed to focus on people, not tools
Digital infrastructure handles operations, allowing focus on the mission that matters.
Limited digital trust signals
Potential supporters questioned legitimacy without a professional online presence.
Public-facing legitimacy
Professional digital presence that builds trust and communicates organizational credibility.
Mission difficult to understand online
Their critical work couldn't be communicated effectively to potential supporters.
Infrastructure ready for growth
Systems that scale without requiring founder involvement in every transaction.
SCOPE OF WORK
This wasn't a website redesign. This was capacity-building.
DIGITAL INFRASTRUCTURE
- →Custom website built for clarity and conversion
- →Mobile-responsive design optimized for all devices
- →Fast loading times and accessibility compliance
- →Content management system for easy updates
FUNDRAISING ENABLEMENT
- →Streamlined donation flow with clear impact messaging
- →Secure payment processing and donor data management
- →Recurring donation options for sustainable funding
- →Donor acknowledgment and receipt automation
BRANDING & NARRATIVE CLARITY
- →Clear mission statement and value proposition
- →Impact storytelling that connects with donors
- →Professional visual identity that builds trust
- →Consistent messaging across all touchpoints
OPERATIONAL & STRATEGIC SUPPORT
- →Program information architecture and organization
- →Volunteer and contact form optimization
- →SEO foundation for organic discovery
- →Analytics and tracking for data-driven decisions
THE SOLUTION
HOMEPAGE / MISSION CLARITY
What we built: Clear navigation, impact messaging, and mission storytelling that works for donors and families. → What it enabled: Supporters in Nashville and beyond can immediately understand Child Arise TN's work. They can understand, trust, and act—without friction. The organization can grow without constantly re-explaining itself.
DONATION FLOW
What we built: Streamlined donation flow with secure payment processing, automated receipts, and clear impact messaging at every step. → What it enabled: Supporters can give with confidence, knowing exactly how their contribution supports children and families. The founder is freed from handling every transaction manually—she can focus on people, not tools.
MOBILE EXPERIENCE
What we built: Fully responsive design optimized for all devices and connection speeds. → What it enabled: A parent in Nashville can access resources on their phone, while a donor can contribute from their tablet. Mobile optimization removes device barriers to impact—supporters can discover and act wherever they are.
TRUST & LEGITIMACY
What we added: Professional design, clear 501(c)(3) status, transparent program information, and impact stories that honor the community. → Why it mattered: Supporters immediately see a legitimate organization doing critical work. This isn't just aesthetics—it's credibility that enables fundraising. Trust signals convert visitors into donors, and legitimacy builds partnerships.
WHAT DID CHILD ARISE TN HAVE TO SAY
ABOUT THE DIGITAL REFRESH?
I had interviewed several web designers before talking with Yeshaya. I was looking for the right person to help give our mission life by creating a website that had visual appeal and informed the reader. Yeshaya's professionalism and communication skills were next level. He listened with intention, offered thoughtful, informed suggestions, and executed every step with timeliness and care.
Website creation seems to be a rather "en vogue" profession these days — Yeshaya is the rare exception who delivers more than he promises. He brought not only technical expertise, but also heart, clarity, and genuine partnership to the process. Our finished site reflects the soul of our work because he took the time to understand who we are and what we're here to do.
I can't recommend Yeshaya highly enough.
BETHANY MANN
Child Arise TN
OUTCOMES & IMPACT
Here's what became possible.
Child Arise TN now has a digital home that reflects the seriousness of its mission. Supporters can understand, trust, and act—without friction. The organization can grow without constantly re-explaining itself.
FUNDRAISING READINESS
Complete donation infrastructure in place. Secure payment processing, automated receipts, and donor management systems ready to scale.
ORGANIZATIONAL CLARITY
Clear mission communication, program structure, and impact messaging. Every page reinforces legitimacy and purpose.
SUSTAINABILITY
Built for long-term growth. Content management system allows easy updates. Analytics foundation supports data-driven decisions.
WHAT THIS MEANS FOR THEIR MISSION
We didn't just design a website or add a donation form. We gave a vulnerable organization legitimacy. We reduced cognitive load for a tiny team. We built infrastructure that lets them focus on people, not tech.
Child Arise TN now has the digital infrastructure to communicate their impact clearly, accept donations securely, and build trust with potential supporters. When someone discovers Child Arise Tennessee online, they immediately understand that this is a legitimate, established organization doing critical work for children and families.
The founder no longer has to handle every donation, every inquiry, every connection manually. Digital infrastructure handles operations, allowing focus on the mission that matters. They're positioned to scale their fundraising efforts and reach more families who need their services—without constantly re-explaining themselves.
INFRASTRUCTURE ENABLES IMPACT. THIS IS WHAT THAT LOOKS LIKE.
WHY THIS WORK MATTERS
Mission-driven organizations don't need flashy websites.
They need infrastructure that works.
→When a nonprofit can't clearly communicate their mission, they lose potential supporters.
→When they can't accept donations easily, they lose funding.
→When they can't establish legitimacy online, they lose trust.
INFRASTRUCTURE ISN'T GLAMOROUS. BUT IT'S ESSENTIAL.
Child Arise Tennessee now has the digital foundation to grow sustainably, communicate clearly, and build the trust they need to expand their impact. That's what infrastructure enables: the capacity to do more good.
READY TO BUILD
YOUR
INFRASTRUCTURE?
If you're a mission-driven organization looking for a digital partner who understands infrastructure, impact, and sustainability—let's talk.
Your mission deserves infrastructure that works as hard as you do.