CCT
4NYC
Campaign Website • Multilingual Platform
Designing and building a fully custom, multilingual digital platform for a New York Assembly campaign—fast, distinctive, and built to mobilize a community.
AT A GLANCE
A grassroots campaign. A community to reach. One platform to do it all.
THE CAMPAIGN
Christian Celeste Tate is running for the New York State Assembly in Brooklyn's 54th District. The campaign needed a digital platform that could match the energy and ambition of a modern grassroots political movement.
THE DISTRICT
Brooklyn's 54th Assembly District is a linguistically and culturally diverse community. Reaching every corner of it required a platform built from the ground up with multilingual capability and community-first design.
MY ROLE
I led the UX strategy, UI design, front-end development, WordPress CMS architecture, multilingual infrastructure setup, and campaign tech integration. The only element I didn't create was the campaign logo—everything else was mine.
THE OUTCOME
A fully custom-built, bilingual campaign website that communicates platform and policy, processes donations through ActBlue, mobilizes volunteers, and empowers campaign staff to manage content independently.
THE CHALLENGE
Political campaigns move fast—and their websites need to keep up. The challenge wasn't just building something that looked good. It was building something that could actually win.
THE PLATFORM NEEDED TO DO EVERYTHING AT ONCE:
- →Generic templates killing the brand: Most campaign sites rely on rigid, off-the-shelf templates that flatten every candidate into the same visual mold. CCT needed a site that looked and felt as distinctive as the campaign itself.
- →A multilingual district with one language: Brooklyn's 54th District is home to a deeply diverse community. A site that only spoke English was leaving half the constituency behind before the conversation even started.
- →Campaign staff locked out of their own site: A fast-paced campaign can't wait on a developer for every content update. The team needed to be able to publish, edit, and manage the site independently—without touching a line of code.
- →Fundraising infrastructure that had to work from day one: Donations are the lifeblood of a campaign. The platform needed to be connected to trusted progressive fundraising tools—without friction, without delay.
THIS CAMPAIGN DESERVED MORE THAN A TEMPLATE. IT DESERVED A PLATFORM.
THE OLD SITE
What the campaign was working with before—a rigid template that couldn't match the ambition of the movement.
THE NEW PLATFORM
A fully custom-built campaign website—bold, bilingual, and built to win. See it live at cct4nyc.com →
SCOPE OF WORK
From strategy to deployment—a complete campaign platform, built from scratch.
UX & INTERFACE DESIGN
- →Designed the full user experience from scratch
- →Created bold visual identity aligned with grassroots political aesthetics
- →Prioritized clear issue positioning and donation pathways
- →Optimized navigation for voters, volunteers, and donors
CUSTOM FRONT-END DEVELOPMENT
- →Fully custom-coded front-end—no prebuilt theme
- →High-performance, fully responsive across all devices
- →Optimized for speed during a fast-paced campaign
- →Design pixel-perfect to the campaign's visual brand
WORDPRESS CMS ARCHITECTURE
- →Connected custom front-end to WordPress backend
- →Built with Gutenberg blocks and Advanced Custom Post Types
- →Campaign staff can update all content independently
- →No developer involvement required for routine updates
MULTILINGUAL INFRASTRUCTURE
- →Full English and Spanish language support live
- →Architecture designed to expand to additional languages
- →Reflects the linguistic diversity of Brooklyn's 54th District
- →Enables the campaign to reach every corner of the community
CAMPAIGN INFRASTRUCTURE
- →Integrated Solidarity Tech fundraising infrastructure
- →Connected to ActBlue for secure progressive donation processing
- →Volunteer and supporter mobilization pathways built in
- →Scalable platform ready to grow with the campaign
TECHNOLOGY STACK
Trusted tools. Custom implementation. A platform built to perform.
OUTCOMES & IMPACT
A platform ready to communicate, fundraise, and mobilize.
CUSTOM BUILT
No themes. No templates. Every line of the front-end written specifically for this campaign—optimized for performance, brand, and conversion.
LANGUAGES LIVE
English and Spanish live on launch—with infrastructure already in place to add more languages as the campaign grows and the community expands.
STAFF EMPOWERED
Campaign staff can update every page, add events, publish press coverage, and manage content entirely on their own—no developer required.
WHAT THIS PLATFORM DELIVERS
A campaign website isn't just a digital brochure. It's the front door of a movement. Every voter who visits decides in seconds whether this candidate is worth their attention, their vote, and their donation.
CCT's platform opens that door wide—with a distinctive visual identity, clear messaging on the issues that matter most, seamless pathways to donate or volunteer, and the ability to speak directly to every member of the community in their own language.
The CMS ensures the campaign team can move as fast as the campaign itself—publishing events, updates, and press hits without ever waiting on a developer.
A CAMPAIGN PLATFORM BUILT TO MOVE AT THE SPEED OF DEMOCRACY.
MY ROLE
For this project I handled nearly every aspect of the website creation process—from the first wireframe to the final deployment.
The only element not created by me was the campaign logo, and color palette, which was provided by Robert Espinosa.
SEE IT IN THE WILD
The platform is live and the campaign is on. Visit cct4nyc.com to see the full site—explore the bilingual experience, the platform pages, and the donation flow firsthand.
VISIT CCT4NYC.COM→READY TO BUILD
YOUR
CAMPAIGN?
Whether you're running for office, organizing a movement, or building a cause-driven platform—let's create something that moves people.
Your campaign deserves a platform as bold as your vision.