INNATE
KETAMINE
San Rafael, CA • Ketamine Therapy Clinic
A mission-driven ketamine therapy clinic using breakthrough treatments to help people overcome depression, anxiety, PTSD, and OCD.
AT A GLANCE
Innate Ketamine Therapy was helping people rediscover themselves through innovative mental health treatment—but their digital presence wasn't reaching everyone who needed help.
WHO THEY SERVE
Individuals struggling with treatment-resistant depression, anxiety, PTSD, OCD, and suicidal thinking. People who have tried conventional therapies without success and are seeking innovative, evidence-based alternatives to reconnect with their innate selves.
ORGANIZATIONAL CONTEXT
Medical practice operating in San Rafael, California. Founded to provide accessible, compassionate ketamine therapy for mental health treatment. Though not a nonprofit, they're mission-driven—focused on helping people overcome serious mental health challenges.
MY ROLE
Digital marketing strategist and execution partner. Developed and implemented comprehensive SEO and PPC strategies to increase visibility for people actively searching for ketamine therapy and mental health treatment alternatives.
OUTCOME
More than doubled both organic and paid traffic acquisition. Significantly increased customer acquisition through strategic targeting and optimization. Positioned Innate Ketamine Therapy as a visible, trusted resource for people seeking mental health treatment.
THE MISSION
Depression, anxiety, PTSD, and OCD can feel inescapable. Traditional psychiatric treatments don't work for everyone. When someone has tried medication after medication, therapy after therapy, and still can't find relief—that's when hope becomes scarce.
Ketamine therapy represents what researchers call "arguably the most important discovery in half a century" for mental health treatment. Its rapid, profound antidepressant effects offer hope for people with treatment-resistant conditions. But awareness is still limited. Many people who could benefit don't know this option exists.
Innate Ketamine Therapy's mission is to help people peel back the layers of trauma and mental health struggles—to help them rediscover who they were born to be. Their Innate self. This isn't just medical treatment. It's about helping people remember who they are beneath the weight of persistent sadness, anxiety, and trauma.
THEIR MISSION IS CLEAR: PROVIDE BREAKTHROUGH TREATMENT. RESTORE HOPE. HELP PEOPLE RECONNECT WITH THEMSELVES.
THE CHALLENGE
Innate Ketamine Therapy had built a beautiful website and established a compassionate practice. They were already helping people. But in healthcare, especially for emerging therapies, there's always room to expand reach. The question wasn't about fixing what was broken—it was about maximizing visibility to help even more people.
THE OPPORTUNITY WAS CLEAR:
- →Expanding organic visibility: Many people searching for ketamine therapy and mental health alternatives could benefit from discovering Innate. Strategic SEO could help them reach more people actively searching for help.
- →Optimizing paid advertising: Their PPC campaigns had potential to reach even more high-intent searchers. Strategic optimization could improve efficiency and help more people discover their services.
- →Competitive healthcare landscape: Mental health treatment is a crowded space. Larger practices with bigger budgets dominated search results. Smart strategy could help a mission-driven clinic compete effectively without massive ad budgets.
- →Content strategy opportunity: Ketamine therapy is still relatively new. A strategic content plan could help educate more people about this treatment option and establish Innate as a trusted resource.
This was about growth, not repair. For a medical practice focused on helping people with serious mental health conditions, every person who discovers your services is another person who might find the help they need. The opportunity to expand that reach was significant.
BEFORE / AFTER
The transformation in digital visibility and patient acquisition.
Good foundation, limited reach
Innate had a strong practice and website, but organic visibility could be expanded to help more people find them.
More than doubled organic traffic
Strategic SEO positioned Innate as a highly visible, trusted resource for people actively seeking ketamine therapy.
PPC with room for optimization
Paid advertising was bringing in patients, but efficiency could be improved through strategic targeting.
More than doubled paid traffic efficiency
Optimized PPC strategy maximized reach and conversions, helping more people discover Innate's services.
Growing patient base
Innate was helping people, with opportunity to expand consultation and conversion rates further.
Significantly increased customer acquisition
Strategic optimization of the patient journey led to substantial growth in consultations and treatment starts.
Competing with larger practices
Bigger budgets and established practices dominated search results for mental health treatment.
Strategic competitive positioning
Smart targeting and optimization allowed Innate to compete effectively and reach their ideal patients.
SCOPE OF WORK
This wasn't a website redesign. This was strategic visibility and acquisition optimization.
SEO STRATEGY & IMPLEMENTATION
- →Comprehensive keyword research for ketamine therapy and mental health treatment searches
- →On-page optimization for treatment pages, blog content, and service descriptions
- →Local SEO optimization for San Rafael and Bay Area searches
- →Technical SEO improvements for healthcare site performance
PPC CAMPAIGN MANAGEMENT
- →Strategic Google Ads campaigns targeting high-intent mental health searches
- →Audience targeting for people seeking ketamine therapy and treatment alternatives
- →Ad copy optimization focused on trust, education, and compassionate care
- →Ongoing campaign optimization and bid management for maximum ROI
CONTENT STRATEGY & PLANNING
- →Strategic blog content roadmap targeting ketamine therapy and mental health searches
- →Educational content gameplan to establish thought leadership
- →Topic planning framework for ongoing SEO value and patient education
- →Content strategy to build trust and answer common treatment questions
ANALYTICS & REPORTING
- →Comprehensive tracking of organic and paid traffic performance
- →Patient acquisition funnel analysis and optimization
- →Regular performance reporting with actionable insights
- →Data-driven strategy adjustments for continuous improvement
THE SOLUTION
HOMEPAGE / TRUST & CLARITY
What we optimized: Homepage SEO for high-intent mental health searches, clear messaging about ketamine therapy benefits, and trust signals for people considering treatment. → What it enabled: People searching for ketamine therapy and mental health treatment alternatives could find Innate immediately. Clear, compassionate messaging helped visitors understand what ketamine therapy is and whether it might help them.
ABOUT PAGE / EXPERTISE & APPROACH
What we optimized: Service page SEO targeting treatment-specific searches, detailed information about the ketamine therapy process, and credibility signals. → What it enabled: People researching ketamine therapy could understand Innate's approach, expertise, and compassionate care philosophy. Educational content built trust and positioned Innate as a knowledgeable, caring provider.
TREATMENT INFORMATION / EDUCATION
What we optimized: Content focused on treatment benefits, process details, and what to expect. SEO targeting for specific condition searches (depression, anxiety, PTSD, OCD). → What it enabled: Visitors could find detailed, trustworthy information about how ketamine therapy works and whether it might help their specific condition. Education reduced barriers to consultation requests.
CONTENT STRATEGY / THOUGHT LEADERSHIP
What we created: Strategic content roadmap and blog planning framework targeting ketamine therapy searches and mental health treatment questions. Gameplan for ongoing educational content. → What it enabled: Innate now has a clear strategy to become a trusted resource for people researching ketamine therapy. The content framework positions them to build trust, establish expertise, and improve search visibility for informational searches that lead to treatment decisions.
WHAT DID INNATE KETAMINE THERAPY HAVE TO SAY
ABOUT THE PARTNERSHIP?
Yeshaya helped with a website revamp, SEO strategy, and optimizing Google AdWords campaigns. He's smart, cares about my success, and is diligent on following through—highly recommended!
CARL SPITZER
Business Owner, Innate Ketamine Therapy
OUTCOMES & IMPACT
Here's what became possible.
Innate Ketamine Therapy went from limited visibility to a prominent presence in search results for ketamine therapy and mental health treatment. More importantly, more people found the help they needed.
ORGANIC TRAFFIC GROWTH
More than doubled organic search traffic through strategic SEO. People actively searching for ketamine therapy and mental health treatment now find Innate in search results.
PAID TRAFFIC GROWTH
More than doubled paid traffic efficiency through optimized PPC campaigns. Smart targeting and ad optimization maximized return on ad spend.
CUSTOMER ACQUISITION INCREASE
Significantly increased patient consultations and treatment bookings. Strategic visibility improvements translated directly to helping more people access mental health care.
WHAT THIS MEANS FOR THEIR MISSION
We didn't redesign their website or change their brand—Innate had already built something beautiful. We amplified what they'd created. We expanded their visibility to reach more people who needed them. We positioned them strategically in the exact moments people were searching for hope.
When someone types "ketamine therapy near me" or "treatment for depression that works"—they're not just searching. They're reaching out. They're looking for help. And now they find Innate Ketamine Therapy.
More than doubling traffic means more than numbers on a dashboard. It means more people discovering that there's a treatment option they didn't know existed. More consultations. More people starting treatment. More lives potentially changed. That's what strategic visibility enables.
VISIBILITY ISN'T VANITY. IN HEALTHCARE, VISIBILITY SAVES LIVES. THIS IS WHAT THAT LOOKS LIKE.
WHY THIS WORK MATTERS
Mental health care shouldn't be hard to find.
When someone is struggling with depression, anxiety, or PTSD—every barrier matters.
→When a treatment provider can't be found in search results, they can't help people who need them.
→When paid advertising is inefficient, every dollar wasted is one less person reached.
→When someone discovers ketamine therapy exists, it might be the first time they've felt hope in years.
STRATEGIC MARKETING ISN'T JUST ABOUT GROWTH. IT'S ABOUT IMPACT.
Innate Ketamine Therapy now reaches more people at the exact moment they're searching for help. Their mission-driven work—using breakthrough treatment to help people reconnect with themselves—is now visible to the people who need it most. That's what strategic digital marketing enables: connecting help with those who need it.
READY TO INCREASE
YOUR
VISIBILITY?
If you're a mission-driven organization looking for a digital marketing partner who understands SEO, PPC, and strategic visibility—let's talk.
Your mission deserves to be found by the people who need you most.