DI
WELLNESS
New York City • Wellness Coaching Practice
A certified wellness coach empowering NYC professionals to achieve holistic wellness through mindful living, nutrition, yoga, and sustainable health practices.
AT A GLANCE
Miriam Díaz had the expertise and passion to transform lives—but her digital presence wasn't reaching the busy NYC professionals who needed her holistic wellness guidance.
WHO SHE SERVES
Busy professionals in New York City and beyond seeking holistic wellness transformation. People looking for sustainable health practices through nutrition, yoga, mindfulness, and lifestyle design. Both English and Spanish-speaking communities seeking compassionate, evidence-based wellness guidance.
PRACTICE CONTEXT
Certified wellness coaching practice based in New York City with online services worldwide. Though not a traditional nonprofit, Miriam's mission-driven approach to holistic wellness—helping people achieve sustainable health transformation—resonated with our values.
OUR ROLE
Digital partner and growth strategist. Built a bilingual (English/Spanish) website from the ground up, then rapidly increased visibility through strategic SEO to position Di Wellness at the top of search results for NYC wellness coaching.
OUTCOME
Shot Di Wellness to top search rankings (first couple pages) for multiple high-value wellness coaching search terms. Rapid inbound traffic growth led to significant client acquisition. Created a digital presence that reflects the quality of Miriam's holistic approach.
THE MISSION
In New York City, the pace is relentless. Busy professionals often sacrifice their health and wellness for their careers. The result? Burnout, stress, and a disconnect from sustainable health practices that actually work.
Miriam Diaz understands this intimately. As a certified wellness coach, she helps people reclaim their health through holistic approaches—nutrition, yoga, mindfulness, lifestyle design. Not quick fixes or fad diets. Sustainable transformation that integrates into real life.
Her mission extends beyond English-speaking clients. As a bilingual wellness coach, she serves both English and Spanish-speaking communities in NYC and online, making holistic wellness accessible to people who might not otherwise find culturally-informed, compassionate guidance.
MIRIAM'S MISSION IS CLEAR: EMPOWER BUSY PROFESSIONALS TO ACHIEVE HOLISTIC WELLNESS THROUGH MINDFUL LIVING AND SUSTAINABLE HEALTH PRACTICES.
THE OPPORTUNITY
Miriam had the expertise, the certifications, and the compassionate approach that busy NYC professionals needed. But without a digital presence that matched the quality of her work, she was invisible to the people actively searching for wellness coaching.
THE OPPORTUNITY WAS SIGNIFICANT:
- →Building from the ground up: Miriam needed a complete digital presence—a website that reflected her holistic approach and positioned her as a premium wellness coach in a competitive NYC market.
- →Bilingual accessibility: Both English and Spanish-speaking communities needed access to her services. A bilingual website would expand her reach and serve underrepresented communities seeking culturally-informed wellness guidance.
- →Search visibility gap: People searching for "wellness coach NYC," "holistic wellness," and related terms weren't finding her. Strategic SEO could position her at the top of search results where her ideal clients were actively looking.
- →Competitive wellness market: NYC has no shortage of wellness coaches. Differentiation through premium branding, clear messaging, and strategic positioning could help her stand out and attract clients who valued holistic, sustainable approaches.
This was about creating visibility from scratch and rapidly scaling it. For a wellness coach with Miriam's expertise and mission, every person who discovers her services is someone who might transform their relationship with health. The opportunity to connect her with those people was enormous.
BEFORE / AFTER
The transformation from invisible to unmissable.
No digital presence
Miriam had the expertise and certifications, but no website to showcase her holistic wellness approach or reach potential clients online.
Premium bilingual website
Beautiful, professional website in both English and Spanish, reflecting the quality of her wellness coaching and serving both communities.
Invisible in search results
People searching for wellness coaches in NYC couldn't find Miriam, even though she had exactly what they needed.
Top search rankings achieved
Rapidly shot to first couple pages for multiple high-value wellness coaching search terms, making her visible to ideal clients.
Limited client reach
Without digital visibility, Miriam's ability to help people was constrained by word-of-mouth and local connections.
Significant client acquisition
Rapid inbound traffic growth from strategic SEO led to substantial increase in client consultations and enrollments.
English-only accessibility
Spanish-speaking communities seeking culturally-informed wellness guidance had limited options.
Bilingual service offering
Full English and Spanish website expands reach to underserved Spanish-speaking wellness seekers in NYC and beyond.
SCOPE OF WORK
This was complete digital presence creation and rapid visibility scaling.
BILINGUAL WEBSITE DESIGN & DEVELOPMENT
- →Complete website design reflecting premium holistic wellness positioning
- →Full English and Spanish versions for expanded community reach
- →Service pages showcasing wellness coaching, mental wellness, corporate programs, and lifestyle design
- →Personalized wellness assessment quiz for lead generation
STRATEGIC SEO & RAPID VISIBILITY
- →Aggressive SEO strategy targeting high-value NYC wellness coaching searches
- →Keyword research for holistic wellness, mental wellness, and lifestyle coaching terms
- →Local SEO optimization for New York City wellness searches
- →Bilingual SEO implementation for both English and Spanish search audiences
BRAND POSITIONING & MESSAGING
- →Premium wellness coach positioning for NYC professional market
- →Clear messaging around holistic approaches and sustainable health transformation
- →Trust signals including certifications, approach, and personalized wellness journey
- →Culturally-informed messaging for both English and Spanish-speaking audiences
CONVERSION & CLIENT ACQUISITION
- →Strategic calls-to-action for free consultations and wellness assessments
- →Client journey optimization from discovery to consultation booking
- →Contact forms and scheduling integration for seamless client onboarding
- →Blog platform for ongoing content and SEO value
THE SOLUTION
HOMEPAGE / PREMIUM WELLNESS POSITIONING
What we built: Clean, professional homepage positioning Miriam as a premium wellness coach for busy NYC professionals. Clear value proposition, service overview, and strong calls-to-action. → What it enabled: Visitors immediately understand Miriam's holistic approach and can quickly navigate to services or book consultations. Premium design reflects the quality of her coaching.
ABOUT / EXPERTISE & APPROACH
What we built: Compelling about page showcasing Miriam's certifications, holistic wellness philosophy, and personalized approach. Trust signals and expertise positioning. → What it enabled: Potential clients understand who Miriam is, her qualifications, and her mission-driven approach to wellness. Personal connection builds trust before first consultation.
BLOG & RESOURCES / THOUGHT LEADERSHIP
What we built: Blog platform for wellness insights, health tips, and educational content. Optimized for ongoing SEO value and establishing thought leadership. → What it enabled: Miriam can share her expertise through content, build trust with potential clients, and continue attracting organic search traffic through valuable wellness information.
BILINGUAL ACCESS / SPANISH VERSION
What we built: Complete Spanish-language version of the site, making holistic wellness coaching accessible to Spanish-speaking communities in NYC and beyond. → What it enabled: Spanish-speaking individuals seeking culturally-informed wellness guidance can now discover and engage with Miriam's services in their preferred language. Expands reach to underserved communities seeking holistic health transformation.
OUTCOMES & IMPACT
Here's what became possible.
Di Wellness went from having no digital presence to ranking on the first couple pages for multiple competitive wellness coaching search terms—rapidly scaling client acquisition in a crowded NYC market.
TOP SEARCH RANKINGS
Shot to first couple pages of Google for multiple high-value wellness coaching search terms in competitive NYC market. From invisible to unmissable.
RAPID INBOUND GROWTH
Rapidly increased inbound traffic from zero through aggressive SEO strategy. Potential clients now discover Di Wellness when actively searching for wellness coaches.
SIGNIFICANT CLIENT ACQUISITION
Strong inbound traffic from top search rankings translated directly to consultation bookings and new client enrollments. Sustainable growth pipeline established.
WHAT THIS MEANS FOR HER MISSION
We built Miriam's digital presence from scratch and rapidly positioned her as one of the most visible wellness coaches in NYC search results. What started with zero online presence became top-page rankings for competitive search terms—in record time.
When someone in New York City types "wellness coach NYC" or "holistic wellness"—they find Di Wellness. When Spanish-speaking individuals search for "coach de bienestar"—they find someone who understands their language and culture. That visibility translates directly to people discovering the holistic health transformation Miriam offers.
The bilingual website doesn't just expand reach—it serves communities that are often underrepresented in wellness spaces. Spanish-speaking professionals seeking culturally-informed wellness guidance now have access to Miriam's expertise. That matters.
THOUGH NOT A TRADITIONAL NONPROFIT, MIRIAM'S MISSION TO HELP PEOPLE ACHIEVE SUSTAINABLE WELLNESS WAS IMPORTANT ENOUGH FOR US. THIS IS WHAT STRATEGIC VISIBILITY ENABLES.
WHY THIS WORK MATTERS
Holistic wellness shouldn't be hard to find.
When someone is searching for sustainable health transformation—they deserve to find qualified, compassionate guidance.
→When a certified wellness coach with real expertise can't be found online, people settle for less effective alternatives.
→When wellness services are only available in English, Spanish-speaking communities miss out on culturally-informed guidance.
→When busy professionals can't find holistic approaches to wellness, they continue cycles of burnout and unsustainable health practices.
MISSION-DRIVEN WORK COMES IN MANY FORMS. HELPING PEOPLE TRANSFORM THEIR HEALTH IS ONE OF THEM.
Di Wellness now reaches busy professionals and Spanish-speaking communities who are actively searching for holistic wellness guidance. Miriam's mission—helping people achieve sustainable health transformation through mindful living—is now visible to the people who need it most. That's what strategic digital presence enables: connecting expertise with those seeking it.
READY TO BUILD
YOUR
DIGITAL PRESENCE?
If you're a mission-driven professional looking for a digital partner who understands design, SEO, and strategic visibility—let's talk.
Your mission deserves a digital presence that works as hard as you do.