NONPROFIT
DIGITAL
MARKETING
ACCELERATE YOUR GROWTH WITH SPECIALIZED NONPROFIT DIGITAL MARKETING.
We combine SEO, PPC, and Google Ad Grants management to increase visibility and drive consistent donor acquisition. Every visitor is a potential supporter—let's help them find you.
THE ENGINE OF GROWTH
For too long, nonprofits have operated under the "Field of Dreams" fallacy: "If we do good work, people will find us." Unfortunately, the internet doesn't work that way. Algorithms are indifferent to your mission. To get your cause in front of the people who care, you need a robust strategy for nonprofit digital marketing.
I approach digital marketing not as a series of isolated tasks, but as a holistic ecosystem. Search Engine Optimization (SEO) builds your long-term authority. Pay-Per-Click (PPC) advertising drives immediate action. Together, they create a flywheel effect that consistently brings new eyes to your website and new donors to your database.
MY GOAL IS SIMPLE: TURN YOUR WEBSITE FROM A STATIC BROCHURE INTO A DYNAMIC ENGINE FOR DONOR ACQUISITION.
GOOGLE AD GRANTS: $120,000/YEAR FREE
If you are a 501(c)(3) nonprofit, you are likely sitting on a goldmine. The Google Ad Grants program offers up to $10,000 per month in free search advertising credit. This is, without hyperbole, the single most powerful marketing tool available to the nonprofit sector.
However, having the grant and using the grant effectively are two different things. Google has strict compliance rules (maintaining a 5% CTR, no single-word keywords, valid conversion tracking). Many nonprofits get their accounts suspended or spend only a fraction of the available budget because they lack the expertise to manage it.
I specialize in Google Ad Grant management. I don't just keep your account compliant; I maximize it. I build granular campaign structures that target every relevant search term in your niche. I write compelling ad copy that drives high click-through rates. And crucially, I set up conversion tracking so we know exactly which ads are driving donations, newsletter signups, and volunteer registrations. I treat this "free" money with the same rigor as I would a paid budget.
NONPROFIT SEO
While ads are powerful, you shouldn't rent your traffic forever. You need to own it. Nonprofit SEO ensures that when someone asks a question related to your cause, you provide the answer.
TECHNICAL FOUNDATION
Google can't rank what it can't read. We ensure your site is technically sound—fast loading speeds, mobile responsiveness, proper schema markup, and a clean crawlable structure. This is the bedrock of nonprofit SEO.
INTENT-BASED CONTENT
We conduct deep keyword research to understand what your stakeholders are searching for. Donors search differently than beneficiaries. We help you create content that targets both intents, positioning your organization as the authority.
AUTHORITY BUILDING
In the eyes of search engines, links from other reputable sites are votes of confidence. We help you earn these votes through digital PR, partnerships, and creating high-value resources that others naturally want to cite.
WHAT WE DO
Comprehensive nonprofit digital marketing services designed to drive results.
GOOGLE AD GRANTS
Maximize your $10,000/month in free advertising. We handle compliance, campaign structure, and conversion tracking so you get the most from Google Ad Grants.
SEO FOR CHARITIES
Build long-term organic visibility. Our nonprofit SEO strategy includes technical optimization, intent-based content, and authority building through backlinks.
DONOR ACQUISITION
Turn website visitors into donors. We create targeted campaigns, optimize landing pages, and implement lead nurturing sequences that convert.
EMAIL MARKETING
Engage your supporters with strategic email campaigns. From acquisition sequences to donor retention, we help you build meaningful relationships through email.
DATA & ANALYTICS
Know what's working. We set up comprehensive tracking and provide clear, actionable reports that show exactly how your marketing drives donations.
PPC FOR CHARITIES
Scale beyond Google Ad Grants with paid social and search campaigns. We manage Facebook, Instagram, LinkedIn, and Google Ads to reach new audiences.
FREQUENTLY ASKED QUESTIONS
Real questions. Real answers.
SEO (Search Engine Optimization) is the practice of improving your website so it appears higher in search results. For nonprofits, this is critical because 53% of all website traffic comes from organic search. When someone searches "help homeless veterans" or "environmental charity near me," SEO for charities ensures your organization appears in those results—bringing you free, qualified traffic from people actively looking to support causes like yours.
Google Ad Grants provides eligible 501(c)(3) nonprofits with up to $10,000 per month in free Google Ads credit. That's $120,000 per year in advertising you don't have to pay for. The catch? Google has strict compliance requirements including maintaining a 5% click-through rate and proper conversion tracking. We handle all of this for you. Learn more in our complete Google Ad Grants guide.
Results timelines vary by channel. Google Ads (including Ad Grants) can drive traffic within days of launch. SEO typically shows meaningful results in 3-6 months, with compounding growth over 12+ months. Email marketing sees immediate engagement. We set realistic expectations upfront and provide monthly reporting so you always know what's working.
Our donor acquisition strategy includes: audience research to identify your ideal donor profiles, multi-channel campaigns (search, social, email), landing page optimization for conversion, remarketing to re-engage interested visitors, and lead nurturing sequences to convert prospects into donors. We also implement donor retention strategies to maximize lifetime value.
We track metrics that matter: cost per acquisition, donor conversion rate, email list growth, organic traffic, and most importantly, donations generated. We set up proper analytics and attribution tracking so you know exactly which channels are driving results. Our monthly reports translate data into actionable insights.
Absolutely. We integrate with all major nonprofit CRMs including Salesforce, HubSpot, Bloomerang, Little Green Light, and Blackbaud products. We can set up tracking so leads from your marketing campaigns flow directly into your donor database with proper source attribution. If you're looking to upgrade your CRM, check out our CRM integration services.
STOP LEAVING
IMPACT ON THE TABLE
Your donors are out there looking for you. Let's help them find you.